Press & Investor Statements

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My style is primarily Mariachi, and the majority of the music I perform is in Spanish. My target market is the Latino market, which covers a wide variety of age ranges.

Graphics and branding are still evolving for me, but there are current designs and styles in place on my website and press kit. I am branding myself as a Latina performer.

I'm always working on my next album, and I spend plenty of time in the studio recording this project. The goal is to have it finished by next year, although things are always fairly fluid.

As of right now, the plan is to stick with an electronic press kit for submission to various venues. This is due to it being a relatively inexpensive overhead.

I'm currently working on booking local shows in the Medford, Oregon or Santa Fe, New Mexico areas, however I am willing to branch out to perform anywhere in the United States.

I'm constantly working to increase my social media presence. I have a large following on Facebook, and I'm working to branch into other social media sites.

To date, the majority of my sponsorship has come through Facebook fundraising or a Kickstarter campaign. I do not have any private, large-scale investors or sponsors on board as of currently.

As with any musician, finances are always a challenge. Getting started as a performer can be very expensive, which makes things take longer to wait for funding to be obtained. Another challenge is that Jovita just recently located to a new area, which will mean rebuilding a new fan base in a different location.

My goals are to increase advertising and book shows throughout 2020, and to complete my next album ASAP to help with promotion and marketing.